What do we do?
- We maximize the only non-renewable resource: time.
- We prioritize a resource that is always scarce: money.
How do we do it?
- Diagnosis based on social research, positioning, starting point, demands, attributes,expectations.
- Analysis of environments and actors.
- SWOT (Strengths, Weaknesses, Opportunities and Threats).
- Analysis of current and historical electoral trends.
- Clear goal definition: what does it mean to win?